A creative consultancy developing meaningful and purposeful experiences between people, products and brands

Meaningful experiences

An experience might be big or small, significant or trivial, long-term or momentary. It could be using a product, making a purchase, consuming content, or signing up. Whatever the experience, attention must be earned. Every moment of engagement is a privilege. As a minimum, complexity and friction should be polished out. Where possible, the experience should create value and delight, making someone’s day better.

We’ve applied this thinking to UX and UI for commerce, products and tools for a wide range of brilliant brands.

The Experience Triangle

Short term gains are easy. Sustainable results and quality depend on balacing the tension between three points – customer impact, business objectives and brand equity. This ‘experience triangle’ guides our approach to design.

The Experience Triangle. Customer impact, business objectives and brand equity