Alongside client work, we have a programme of internal projects. These are brand and product explorations which in some cases will be purely conceptual, and in others will feed into or become live commercial projects.
They allow an idea to be explored from any direction, on any timescale and with no rules. They act as a sketchbook and sandbox. They may test a technology, a category opportunity or a brand proposition.
They are a tool for answering more elaborate questions. They may be playful, disruptive, simple or complex.